For many legal firms and solo practitioners, Cloud-based apps are the appointment-scheduling weapons of choice. But many law practices aren’t getting as much out of their appointment-setting software as they could be. Today’s sophisticated apps often comes packed with features designed to boost lead captures and maximize productivity. Below, we use our very own Setmore to highlight all the ways you could be getting the most out of your appointment-scheduling software:
Turn Facebook Likes into Lead Captures
Get clients to book appointments directly from your Facebook page. Facebook is already a powerful marketing tool on its own. The amount of businesses that consider it an important part of their lead generation has increased by 75% within the last decade. Not surprising considering social media has a 100% higher lead-to-close rate than standard outbound marketing. Install the Setmore app on your Facebook page and give those numbers and give those numbers a boost. Your Facebook visitors can book appointments straight from your page turning an already strong marketing tool an equally strong lead magnet.
Automation is the Name of the Game
Lex client Attorney Doug Koenig said it best: “I’m a solo practitioner. I try to automate my system. Part of the automation process is to basically delegate the things I shouldn’t be doing to allow me to focus on the things I should be doing. I should be having conversations and meetings with my clients not scheduling appointments.”
Setmore allows potential customers to see available openings, services, and pricing and book their own appointments. Set it up so both you and your clients get automatic appointment reminders (drastically cutting down on no-shows). Filling your appointment book can literally be a hands-free task, and you’ll get immediate, up-to-date notifications allowing you to rest easy and focus on what matters.
No Website? No Problem
Not everyone, especially solo practitioners, can afford the time or costs to maintain a website. Using Setmore as a client-facing booking page makes visitors more inclined to book appointments and can double as your business website. Display your logo, share your social media handles, and add your hours, location, services, and more. Best of all, it’s easy to set up, easier to maintain, and won’t take a penny out of your marketing budget.
Love Google Calendar? Obsessed with Office 365? You don’t have to give them up just because they can’t double as a landing page or integrate with Facebook. Your appointment-scheduling app can work hand-in-hand with your favorite calendar software. If you want even more efficiency, sync Setmore with your CRM and import pertinent customer information when setting appointments for recurring clients.
If you’re a solo practitioner or part of a small law firm, chances are your online appointment book is easily one of your most-used tools. But high-quality appointment-setting software can be much more than just a digital Rolodex. If you’re using it at its full potential, it won’t just keep track of your leads, it’ll increase them.
Want to try Setmore for yourself? It’s free! Head over to our Setmore website or, if you’re a Lex client, talk to your Client Services rep and we’ll help set it up!