{"id":3095,"date":"2020-09-18T15:44:44","date_gmt":"2020-09-18T15:44:44","guid":{"rendered":"https:\/\/www.lexreception.com\/blog\/?p=3095"},"modified":"2025-10-31T15:12:46","modified_gmt":"2025-10-31T15:12:46","slug":"ready-for-marketing-success","status":"publish","type":"post","link":"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/","title":{"rendered":"Is Your Firm Ready For Marketing Success?"},"content":{"rendered":"\n

To grow and thrive, consumer law firms need to sign a steady stream of new clients. This lead generation can be driven by a variety of different marketing tactics\u2014word of mouth, content marketing, or advertisements. <\/p>\n\n\n\n

Whatever your preferred marketing techniques, there\u2019s one question you should ask yourself before you start.<\/p>\n\n\n\n

Are you ready for success?<\/p>\n\n\n\n

Your campaign worked. Now what?<\/strong><\/h2>\n\n\n\n

Of course, every marketer wants their campaigns to work. A great campaign attracts interest, raises your profile and, in doing so, generates valuable leads for your practice. <\/p>\n\n\n\n

But marketing success doesn\u2019t end with a table full of new leads. Once you have the leads coming in, you have to be ready to deal with them.<\/p>\n\n\n\n

Lead capture<\/strong><\/h2>\n\n\n\n

The more successful your law firm’s marketing campaign, the more leads you will generate. But that doesn\u2019t automatically translate into clients. The next step is to capture those leads. <\/p>\n\n\n\n

Firstly, you need to make yourself approachable. You want to encourage leads to contact you – and consumers are famously easy to distract. <\/p>\n\n\n\n

Keep it simple. Your phone number should be visible on every page of your website. The more questions you include on your web form, the less leads will fill it out, so keep it short. And consider adding a live chatbox to your site, you\u2019ll stand out in the 1% of firms that take advantage of live chat to engage with leads. <\/p>\n\n\n\n

Once you have invited this first interaction, you\u2019ll need a system that turns this into actionable information\u2014most likely a record in your customer relationship management (CRM) application.<\/p>\n\n\n\n

If you don\u2019t capture the leads you generate, you wasted the money you spent on marketing.<\/p>\n\n\n\n

Lead qualification<\/strong><\/h3>\n\n\n\n

So now, you have captured the majority of incoming leads, but your marketing efforts aren\u2019t over. You need to determine which of these leads is most likely to become your next client with excellent lead qualification.<\/p>\n\n\n\n

Some people who respond to your marketing just don\u2019t have a case. Others have a legitimate need, but it\u2019s for a type of law you don\u2019t practice. Neither one makes a good client for you.<\/p>\n\n\n\n

Efficiently identifying the leads that meet your criteria is key to maximizing the return on your marketing investment.<\/p>\n\n\n\n

You can build this into your lead capture process. For example, add in intake questions to your receptionist\u2019s call flow, so you can find out why each person has reached out. <\/p>\n\n\n\n

When you\u2019ve captured and qualified your leads, you\u2019re left with the true fruit of your campaigns. Screening your leads means attorneys only speak to qualified leads, saving them time every day. <\/p>\n\n\n\n

The role of a virtual answering service<\/strong><\/h3>\n\n\n\n

Should you handle lead capture and qualification personally? Probably not. The better your marketing is at generating leads, the more work it will be to sort them. <\/p>\n\n\n\n

You\u2019re an attorney. Your time is valuable. To be efficient, you need someone\u2014whether an in-house assistant or external partner\u2014to do some things for you. <\/p>\n\n\n\n

A good virtual receptionist or answering service can handle lead capture and qualification for you. Then, once your list of leads is pared down to the best fits for your firm and practice area, you take over. That\u2019s when your expertise really shines, and you\u2019ll be able to commit time to your important cases.<\/p>\n\n\n\n

<\/h4>\n\n\n\n

Your marketing strategy doesn\u2019t end once a person has decided to approach your firm. In fact, until each lead has signed a contract and become your client, every interaction should be analyzed for its impact on your marketing. <\/p>\n\n\n\n

Don\u2019t let your marketing efforts fail at the final hurdle. Invest in your lead capture and qualification processes, and watch your client numbers increase. <\/p>\n\n\n\n

Could a dedicated legal answering service help you capture valuable leads? Contact us<\/strong><\/a> to find out.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

To grow and thrive, consumer law firms need to sign a steady stream of new clients. Lead generation can be driven by a variety of different marketing tactics, but you need to ask yourself. Are you ready for success?<\/p>\n","protected":false},"author":49,"featured_media":3104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-3095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips"],"yoast_head":"\nIs Your Firm Ready For Marketing Success? | LEX Reception<\/title>\n<meta name=\"description\" content=\"Marketing is an unavoidable facet of a successful law firm\u2019s activities. But how do you convert marketing success into quality leads and new clients?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Firm Ready For Marketing Success? | LEX Reception\" \/>\n<meta property=\"og:description\" content=\"Marketing is an unavoidable facet of a successful law firm\u2019s activities. But how do you convert marketing success into quality leads and new clients? Find the missing link...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/\" \/>\n<meta property=\"og:site_name\" content=\"LEX Reception\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-18T15:44:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-31T15:12:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/lexreceptionblog\/1\/2020\/09\/Smiling-women-working-on-laptop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Skylar Worthington\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Is Your Firm Ready For Marketing Success? | LEX Reception Blog\" \/>\n<meta name=\"twitter:description\" content=\"Marketing is an unavoidable facet of a successful law firm\u2019s activities. But how do you convert marketing success into quality leads and new clients? Find the missing link...\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/storage.googleapis.com\/lexreceptionblog\/1\/2020\/09\/Smiling-women-working-on-laptop.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Skylar Worthington\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/\",\"url\":\"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/\",\"name\":\"Is Your Firm Ready For Marketing Success? | LEX Reception\",\"isPartOf\":{\"@id\":\"https:\/\/www.lexreception.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/lexreceptionblog\/1\/2020\/09\/Smiling-women-working-on-laptop.jpg\",\"datePublished\":\"2020-09-18T15:44:44+00:00\",\"dateModified\":\"2025-10-31T15:12:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.lexreception.com\/blog\/#\/schema\/person\/e84c443d4a951ca64ea53a1a30c21c19\"},\"description\":\"Marketing is an unavoidable facet of a successful law firm\u2019s activities. But how do you convert marketing success into quality leads and new clients?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/#primaryimage\",\"url\":\"https:\/\/storage.googleapis.com\/lexreceptionblog\/1\/2020\/09\/Smiling-women-working-on-laptop.jpg\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/lexreceptionblog\/1\/2020\/09\/Smiling-women-working-on-laptop.jpg\",\"width\":1536,\"height\":941,\"caption\":\"law firm marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lexreception.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Your Firm Ready For Marketing Success?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lexreception.com\/blog\/#website\",\"url\":\"https:\/\/www.lexreception.com\/blog\/\",\"name\":\"LEX Reception\",\"description\":\"Live Virtual Receptionist and 24\/7 Answering Service\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lexreception.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lexreception.com\/blog\/#\/schema\/person\/e84c443d4a951ca64ea53a1a30c21c19\",\"name\":\"Skylar Worthington\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lexreception.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bb548df9cdff616cb2a34a3d07f24342?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bb548df9cdff616cb2a34a3d07f24342?s=96&d=mm&r=g\",\"caption\":\"Skylar Worthington\"},\"description\":\"Skylar Worthing joined LEX Reception thinking it would be a short-term role, but quickly discovered a workplace filled with purpose, growth, and supportive leadership. What began with answering client calls for LEX Reception soon evolved into a path of ongoing development and leadership. Now as an Operations Director, Skylar is passionate about creating space for others to grow, building strong teams, and ensuring every client experience reflects LEX\u2019s commitment to providing exceptional service. Outside of work, she loves spending time with her two dogs and finding joy in the little things.\",\"url\":\"https:\/\/www.lexreception.com\/blog\/author\/skylar-worthington\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Your Firm Ready For Marketing Success? | LEX Reception","description":"Marketing is an unavoidable facet of a successful law firm\u2019s activities. But how do you convert marketing success into quality leads and new clients?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/","og_locale":"en_US","og_type":"article","og_title":"Is Your Firm Ready For Marketing Success? | LEX Reception","og_description":"Marketing is an unavoidable facet of a successful law firm\u2019s activities. But how do you convert marketing success into quality leads and new clients? Find the missing link...","og_url":"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/","og_site_name":"LEX Reception","article_published_time":"2020-09-18T15:44:44+00:00","article_modified_time":"2025-10-31T15:12:46+00:00","og_image":[{"width":1536,"height":941,"url":"https:\/\/storage.googleapis.com\/lexreceptionblog\/1\/2020\/09\/Smiling-women-working-on-laptop.jpg","type":"image\/jpeg"}],"author":"Skylar Worthington","twitter_card":"summary_large_image","twitter_title":"Is Your Firm Ready For Marketing Success? | LEX Reception Blog","twitter_description":"Marketing is an unavoidable facet of a successful law firm\u2019s activities. But how do you convert marketing success into quality leads and new clients? Find the missing link...","twitter_image":"https:\/\/storage.googleapis.com\/lexreceptionblog\/1\/2020\/09\/Smiling-women-working-on-laptop.jpg","twitter_misc":{"Written by":"Skylar Worthington","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/","url":"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/","name":"Is Your Firm Ready For Marketing Success? | LEX Reception","isPartOf":{"@id":"https:\/\/www.lexreception.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/#primaryimage"},"image":{"@id":"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/lexreceptionblog\/1\/2020\/09\/Smiling-women-working-on-laptop.jpg","datePublished":"2020-09-18T15:44:44+00:00","dateModified":"2025-10-31T15:12:46+00:00","author":{"@id":"https:\/\/www.lexreception.com\/blog\/#\/schema\/person\/e84c443d4a951ca64ea53a1a30c21c19"},"description":"Marketing is an unavoidable facet of a successful law firm\u2019s activities. But how do you convert marketing success into quality leads and new clients?","breadcrumb":{"@id":"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/#primaryimage","url":"https:\/\/storage.googleapis.com\/lexreceptionblog\/1\/2020\/09\/Smiling-women-working-on-laptop.jpg","contentUrl":"https:\/\/storage.googleapis.com\/lexreceptionblog\/1\/2020\/09\/Smiling-women-working-on-laptop.jpg","width":1536,"height":941,"caption":"law firm marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lexreception.com\/blog\/business-tips\/ready-for-marketing-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lexreception.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Is Your Firm Ready For Marketing Success?"}]},{"@type":"WebSite","@id":"https:\/\/www.lexreception.com\/blog\/#website","url":"https:\/\/www.lexreception.com\/blog\/","name":"LEX Reception","description":"Live Virtual Receptionist and 24\/7 Answering Service","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lexreception.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.lexreception.com\/blog\/#\/schema\/person\/e84c443d4a951ca64ea53a1a30c21c19","name":"Skylar Worthington","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lexreception.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bb548df9cdff616cb2a34a3d07f24342?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb548df9cdff616cb2a34a3d07f24342?s=96&d=mm&r=g","caption":"Skylar Worthington"},"description":"Skylar Worthing joined LEX Reception thinking it would be a short-term role, but quickly discovered a workplace filled with purpose, growth, and supportive leadership. What began with answering client calls for LEX Reception soon evolved into a path of ongoing development and leadership. Now as an Operations Director, Skylar is passionate about creating space for others to grow, building strong teams, and ensuring every client experience reflects LEX\u2019s commitment to providing exceptional service. Outside of work, she loves spending time with her two dogs and finding joy in the little things.","url":"https:\/\/www.lexreception.com\/blog\/author\/skylar-worthington\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lexreception.com\/blog\/wp-json\/wp\/v2\/posts\/3095"}],"collection":[{"href":"https:\/\/www.lexreception.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lexreception.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lexreception.com\/blog\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lexreception.com\/blog\/wp-json\/wp\/v2\/comments?post=3095"}],"version-history":[{"count":7,"href":"https:\/\/www.lexreception.com\/blog\/wp-json\/wp\/v2\/posts\/3095\/revisions"}],"predecessor-version":[{"id":4118,"href":"https:\/\/www.lexreception.com\/blog\/wp-json\/wp\/v2\/posts\/3095\/revisions\/4118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lexreception.com\/blog\/wp-json\/wp\/v2\/media\/3104"}],"wp:attachment":[{"href":"https:\/\/www.lexreception.com\/blog\/wp-json\/wp\/v2\/media?parent=3095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lexreception.com\/blog\/wp-json\/wp\/v2\/categories?post=3095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lexreception.com\/blog\/wp-json\/wp\/v2\/tags?post=3095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}