{"id":4356,"date":"2024-12-04T10:33:03","date_gmt":"2024-12-04T10:33:03","guid":{"rendered":"https:\/\/www.lexreception.com\/blog\/?p=4356"},"modified":"2024-12-12T13:21:54","modified_gmt":"2024-12-12T13:21:54","slug":"rise-of-legal-influencers","status":"publish","type":"post","link":"https:\/\/www.lexreception.com\/blog\/business-tips\/rise-of-legal-influencers\/","title":{"rendered":"Rise of Legal Influencers"},"content":{"rendered":"\n

The Rise of the Influencer\/Social Media Era<\/h2>\n\n\n\n

Did you know nearly a quarter of people won\u2019t hire an attorney without an online presence<\/a>? <\/p>\n\n\n\n

The global influencer marketing platform industry is projected to reach $24 billion by the end of 2024<\/a>. This figure was just $1.7 billion in 2016, which goes to show the growing importance of social media in driving business for all sectors. <\/p>\n\n\n\n

Influencers are no longer just promoting fashion or lavish lifestyles. Influencer culture has now entered the legal world, with some attorney profiles gaining followers in the millions. <\/p>\n\n\n\n

What is a lawfluencer? Legal professionals on social media <\/h2>\n\n\n\n

For lawyers, the idea of being active and public on social media used to feel taboo. Until recently, it was common to see articles like \u2018Is social media for lawyers too risky?<\/em><\/a>\u2019 <\/em>or \u2018The Seven Deadly Sins of Social Media – Don\u2019t be tempted<\/em><\/a>.\u2019 <\/em><\/p>\n\n\n\n

Historically, the legal sector has also felt inaccessible to the public. Legal jargon created a barrier and made it impossible for law to be relatable.<\/p>\n\n\n\n

The pandemic was the catalyst for many legal influencers, as social media usage saw a massive uptick. Many lawyers who were previously hesitant about its professional value<\/a> began to embrace it.<\/p>\n\n\n\n

How consumers use social media has also changed since the pandemic, with 17% of people following micro-influencers in niche industries<\/a>. This shift led to the emergence of \u2018lawfluencers\u2019 who use platforms like TikTok, Instagram, and LinkedIn to share legal knowledge and connect with the public.<\/p>\n\n\n\n

Who are These Legal Influencers?<\/h2>\n\n\n\n

Let\u2019s look at five lawfluencers changing how people consume legal information – and how lawyers present themselves online.  <\/p>\n\n\n\n

Adam Juratovac<\/h3>\n\n\n
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Platform: <\/strong>TikTok<\/a>, Instagram<\/a> <\/p>\n\n\n\n

Username: <\/strong>@adamjthelawyer  <\/p>\n\n\n\n

Followers: <\/strong>583K+ (TikTok), 47K (Instagram)<\/p>\n\n\n\n

Focus:<\/strong> Employment law and workplace dynamics<\/p>\n\n\n\n

Content style<\/h4>\n\n\n\n

Adam Juratovac uses his platform to educate. His videos address common workplace issues like:<\/p>\n\n\n\n