Why answering every
call matters for Local Service Ads
Local Service Ads charge per lead, whether or not that call gets answered. When a call goes to voicemail, Google reads it as a missed opportunity - and shows your ad less often as a result.
LEX Reception answers every call live, so the leads you're already paying for get a better chance to become clients, and your visibility increases.

Improve your search rankings with 'openness'
Clients often search for law firms after hours, mornings, nights and weekends. Google displays buinsesses who are 'open' when a prospective client searches. Being open 24 hours means:
√ Higher Google rankings
√ Higher search volume
√ More enquiries


Improve your search rankings with 'openness'
Clients often search for law firms after hours, mornings, nights and weekends. Google displays buinsesses who are 'open' when a prospective client searches. Being open 24 hours means:
√ Higher Google rankings
√ Higher search volume
√ More enquiries
How 24/7 availability improves your Local Service Ads (LSAs)
More clients
Clients often contact multiple firms but are more likely to choose the one that responds first. LEX answers promptly, reducing missed opportunities.
Rank higher
Google favors firms that are open at the time of search. When you're always available, you increase opportunities for your ads to be shown higher up the results page.
Improve client experience
Local Service Ads are competitive, but Google rewards firms with positive reviews. 24/7 professional call answering helps build trust and leaves a positive first impression. Increasing the likelihood of a great review.
1 in 3 people say they would hang up on AI
LEX is always human, no matter the hour. So you not only show up and rank better, your callers convert into clients more often too.


Earn the trust of clients
and Google
We spoke to an LSA consultant about what matters when it comes to answering calls for our clients. They said:
"The call is the biggest lever you have to influence ad performance. The way to win on LSAs is by designing calls that show Google you're providing the experience it wants."
That's why we answer fast, ask the right questions, and intake qualified clients. Google wants users to end their search satisfied. LEX lets your firm provide that satisfaction 24/7.
Trusted for legal
Questions
and answers
Can't find the answer to your question?
Call us 24/7 at (800) 800-9995 or email us at
grow@lexreception.com
Call us 24/7 at (800) 800-9995 or email us at grow@lexreception.com

Giving more time
with every call
With your support, LEX plants a tree for every client, every month.
2,203,209 trees plantedA book worth
your time

Building a StoryBrand
Donald Miller
Discover how to clarify your messaging by casting the client as the hero and your firm as the guide who helps them solve their problem.

