At Bridge City Law, a personal injury law firm in Portland, Oregon, the focus is clear: helping clients navigate the complex and often overwhelming world of personal injury law. With decades of experience and a commitment to community impact, the firm has built a reputation for being more than just legal representatives – they’re partners in their clients’ journeys.

We recently had the pleasure of speaking with Jim Dwyer, Managing Partner, who shared insights into his work, values, and how he’s embraced innovative solutions to better serve his clients.

A Legacy of Advocacy

Bridge City Law has been a cornerstone of the Portland legal community with a mission to help those who’ve been injured in auto accidents. With 37 years of legal experience, Attorney Dwyer emphasized the importance of relationships in their work.

What I love most about being a lawyer is the relationships I develop with my clients,” he shared. “I get to guide them through a system that’s not designed to help them, and that’s incredibly rewarding.

Jim’s passion for advocacy runs deep. Growing up in a family of lawyers, he learned the value of helping others from his father, who practiced law for nearly 60 years!

Becoming a Certified B Corporation: A Commitment to Community

Bridge City Law’s dedication to making a positive impact extends beyond their clients. The firm is a certified B Corporation, a designation that reflects their commitment to social and environmental responsibility.

When I learned about B Corp, I was excited because it’s about more than just making money,” Jim explained. “It’s about being a better employer, taking care of your clients, and contributing to the community. The process is demanding, but it’s worth it.

This mindset aligns with the firm’s broader philosophy: success isn’t just about financial gain – it’s about making a meaningful difference.

The Role of LEX Reception in Enhancing Client Care

One of the challenges Bridge City Law faced was ensuring they could respond to clients’ needs during lunchtime and outside of regular business hours. That’s where LEX Reception came in. As a 24/7 virtual receptionist service, LEX has transformed the way the firm handles after-hours calls.

Before LEX, we’d miss calls from potential clients or existing clients with emergencies. Now, clients don’t get a voicemail – they get a live person who can help them immediately. That’s a game-changer.

LEX’s call recording feature has also been invaluable. “It allows us to review interactions and ensure our scripts are effective,” he noted. “It’s all about accountability and continuous improvement.”

Empathy at the Core

For Bridge City Law, empathy is more than a buzzword – it’s a foundational principle. Whether it’s a minor car accident or a life-altering injury, the firm approaches every case with compassion and care.

We recently had a case where a child was injured in an accident caused by a drunk driver,” the attorney recalled. “At a time like that, people need help, and we’re here to provide it – whether they become a client or not.

This focus on empathy extends to their partnership with LEX Reception. “LEX’s team handles calls with professionalism and compassion, even in moments of extreme stress,” he said. “It’s a reflection of our own values.

Finding Balance and Purpose

Running a law firm is demanding, but having LEX Reception as a partner has allowed the team at Bridge City Law to find a better work-life balance. “Knowing LEX is there gives me peace of mind,” Jim shared. “I can relax, knowing our clients are taken care of.

Lifelong learning