The People Advantage:
Client Attitudes to AI
in Legal Services.

The People Advantage report reveals why clients still value people-first service, how public trust in AI is shifting, and what law firms can do to futureproof their practice.

Legal intake guide

Discover what 2,000 U.S. consumers
really think about AI in legal services.

8 mins read · 80+ downloads

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Top trends in client attitudes, AI & legal services

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    Your clients prefer people-first interactions.

    84% of people prefer speaking to a human when contacting a law firm. Legal consumers want the reassuring sound of human empathy and to feel heard.

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    People are concerned
    about AI's impact.

    Lawyers and clients alike are concerned about the societal consequences of AI advancement. Significant worries include job displacement, bias, professional standards, creativity, and fair use.

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    There is a growing call for regulation.

    Consumers want AI in law governed by strict ethical and legal safeguards, clear labelling, and accountability when things go wrong.